Real ESTATE Brand Consultant & growth partner
Let's make your real estate brand an unforgettable market leader through next level strategic vision and bold social video storytelling
A fresh approach to brand growth
I specialize in scaling real estate brands, transforming industry professionals into thought leaders. I create customized growth strategies that leverage outstanding audiovisual content in digital windows of opportunity of the attention economy. This enables my clients to break through the noise and establish impactful, authentic brands.What can this strategy do for you?
Directly increases sales
Builds priceless trusting relationships at scale
Develops top of mind positioning in the mind of ambassadors and potential clients
Gets endless pre-sold leads coming out of the woodwork
Attracts collaboration from top real estate personalities
Attracts business opportunities from land offers, funding, projects and much more
Reduces cost of doing future business
Gives past clients confidence
Increased brand value and investment property values
A wealth of multi-dimensional experience
Lead the growth of two 8-figure and three 7-figure real estate brands through strategic content marketing strategies.
Co-founder of Lifeafar, a pioneering Turnkey Short Term Rental Investment Firm in Latin America That fundraised over $50 Million for various projects in Medellín, Bogota, Cali, Cartagena, including two landmark projects like this in opportunity zones in Puerto Rico in 2019.
Over 58,000 travelers and investors on his Youtube channel
Over 3,000 Latin America loving investors in his email database.
Has propelled the growth of five multi-million dollar real estate investment and hospitality brands.
Co-founder of Amari, a luxury branded residence developer based in Tulum.
Each partnership is tailored to the needs of the client. From consulting to implementation, I will be happy to discuss appropriate arrangements based on your needs. Due to the exponential value of word class content strategy and brand building, I only accept long term relationships with founders with big visions that see our potential to grow together. Further details can be discussed in an initial conversation.
Spokesperson
Vlogger
Speaker
Some examples of My work:
Cali, Colombia Investment Fundraising Video: CLICK HERE
Medellín Penthouse Listing Video: CLICK HERE
Provenza Medelllín Investment Opportunity: CLICK HERE
Old San Juan, Puerto Rico Investment Opportunity: CLICK HERE
Latin American Lifestyle Investment Asset: CLICK HERE
Case Study #1:
BUIlding a LATAM INVESTMENT GIANT
Lifeafar, a Colombian real estate investment firm, had its humble beginnings in 2014, packaging passive short-term rental properties. However, despite our promising business model, we were largely invisible online with a nonexistent social media presence and weak search engine ranking. Our main clientele comprised prior residential real estate clients and references from the existing database.Strategy: The primary goal was to boost investor lead generation, vital for fundraising larger STR investment projects. I identified a digital window of opportunity to create vlog-style Youtube videos. Alongside this, an aggressive written content SEO strategy was employed to enhance web traffic and engagement.Results: Over a span of just three years we:
Achieved 20 million organic views on YouTube, dramatically enhancing brand visibility.
Tripled the monthly leads to the website through SEO-driven written content.
Successfully hosted multiple investor conferences with 150+ attendees each.
Expanded the database by an impressive 15,000 LATAM Real Estate investors.
Our strategic video content marketing and SEO initiatives, not only multiplied and diversified lead flow but positioned us as a dominant force in the LATAM real estate scene. This case stands testament to the transformative power of well-executed content strategies.
CASE STUDY #2
From ZERO TO HERO: A NEW international real estate agent takes over Cabo, MEXICO
"I have increased my following, found NEW potential clients and become more confident posting material just being myself."
After leaving the US, Fletcher began a new career in real estate in a foreign country. Despite his deep knowledge of the local market, a lack of online presence kept him in the shadows.Objective: Targeting international investors and positioning himself as the leading broker for residential real estate investment in his region.Strategy:
A simple yet authentic "walk and talk" video format was designed for YouTube, prioritizing genuine interactions over high production values.Content was meticulously curated around topics with local relevance and his realm of expertise, making every video a treasure trove of insights.Results: The transformative power of strategic content was evident:
Rapidly positioned as the go-to broker in his market.
Attracted a deluge of investor leads, collaborations with larger brokerages, developers, and invitations to radio and podcast shows.
Achieved an astounding sales figure of over $25 million in his first year after working together.
Flether's journey underscores the monumental impact of a simple and authentic online presence. By marrying local insights with a genuine, easy to produce content approach, he not only achieved sales success but also became a trusted figure in his community.
CASE STUDY #3
Crafting an Ultra-Luxury Real Estate Personal Brand for Megaviral Instagram Success
Florent Meliz Left his corporate real estate gig and BLASTED to success with his own brand. We worked on content strategy and bringing out his authentic self to eliminate and resonate with his audience. He is now recognized as the #1 Luxury Real Estate Agent in LATAM.Objective: To leverage his unique style and flair to develop a formidable online presence, with the ultimate goal of launching his luxury real estate agency.Strategy: Recognizing Instagram as the perfect platform for his visual narrative, we devised a content strategy to highlight his distinctive style. Every post was crafted to not just showcase properties but to tell a visual story, resonating with a luxury-seeking audience. His video style took advantage of a ¨digital window of opportunity¨, when a particular type of content has above average reach.
¨I learned more than what I was expecting, the essence of the Why, How, and What. The 1-on-1 coaching has proven to be highly valuable.¨
Results: The content strategy bore fruit in record time:
Gained an impressive following of over 200K on Instagram within a year.
His strong online brand became the foundation for the launch of his very own luxury real estate agency and a new investment company.
He has since grown to over 500K across all his social media.
Flo's success story reaffirms the power of a rapidly well-executed content strategy. By understanding and amplifying his unique strengths, he transformed his online presence into a launchpad for his luxury real estate ventures.
Case study #4
Taking a DEVELOPER from obscurity to the top of a competitive Market
¨Sam is a marketing genius. We owe a large part of our brand growth to his work¨
Amari, a 46 eco-luxe community, made a strong debut with the sale of 20 villas via a single agent. However, despite the initial success, the community struggled to attract other real estate agents and internal sales. Their brand, though aesthetically pleasing, lacked the depth and authenticity that truly represented its essence.Objective: To rejuvenate the brand's image, making it resonate with its genuine quality and authenticity, while simultaneously attracting a wider circle of real estate agents and master brokers to drive sales.Strategy: Recognized the untapped potential of Instagram's collaborator feature as a "digital window of opportunity". So we developed a personality-driven and storytelling content strategy that connected and collaborated to local realtors and master brokers.We reframed the brand narrative to emphasize Amari's unique features, ensuring it echoed loudly across all digital channels.Results: The strategic pivot yielded impressive results:
Attracted attention from master brokers and top selling real estate agents.
Land deals and business opportunities came out of the woodwork
Content and collaboration efforts led to the sale of the remaining 23 villas.
Amari's transformation showcases the power of a well-thought-out digital strategy. By leveraging Instagram's features and clearly articulating the brand's unique offerings, Amari not only reinforced its brand identity but also tapped into a wider network of sales agents, driving significant sales.